Understanding The Airbag

Ever since it was developed, the airbag has created a special role in the automotive industry in terms of features for car safety. According to some recent crash tests, airbags indeed can save a person’s life during vehicle collisions. Let us discuss more about airbags, find out how it works, and discover the benefits it could offer.

An airbag is a flexible, inflatable object that contains air or some other gas. It is also called the Air Cushion Restraint System (ACRS). Airbags can actually absorb the impact taken from a car crash by creating a cushion thus reducing the injuries of the vehicle’s occupants.

The airbag system consists of three substantial parts: the airbag module, the crash sensor, and the diagnostic unit. Each part plays a significant role during a car crash. The airbag module is the one that contains the lightweight fabric that inflates during collision. Basically, there are two airbag modules located in a conventional vehicle like the new Lincoln Town Car, the driver airbag module and the passenger airbag module. The driver airbag module is located at the center of the steering wheel while the passenger module is dramatically placed at the instrument panel.

Because vehicles can have one or more crash sensors, they are located in different areas – either at the front of the vehicle near the bumper or in the passenger compartment area. The crash sensor works as a triggering device that measures the deceleration, which is the decreased velocity of a car or the rate in which the car slows down. The sensor is activated during the car crash which actually is the force that was generated in the front or rear of a car.

The last part of an airbag system, which is the diagnostic unit, acts as a condition sensor for the airbag. It measures the preparedness of the airbag in case of a car crash. The diagnostic unit activates when the car’s engine is turned on. It checks the airbag if it is in good condition and ready to use. If certain problem occurs, a warning light is activated and signals the driver that the airbag is malfunctioning and needs to be fixed.

During its peak of development, airbags only focus on frontal impacts. It cannot absorb impacts generated from the rear and side of a vehicle thus making it an ineffective safety device for rollovers and side impacts. However, with the latest trend in the automotive industry along with the new technological safety features, vehicles are now equipped with rear, side, and even curtain airbags to protect its occupants from injuries during car collisions. Who knows what other benefits and updates will airbags offer in the future?

Classic Cars Become Focus of Car Info Source’s

Forty years is a long time. Many have changed. Many have started out their own businesses and many other businesses have closed or run out of funds to run it. However, there are still others that remain strong and remain at the top. One of these is Edmunds.com, one of the most respected sources of information on used cars, new vehicles, and automotive information.

Edmunds.com is celebrating their fortieth year in the business and as part of the whole deal, they are out to make reviews on the vehicles and cars that took great significance during their forty years in the business. For Karl Brauer, “The automotive industry and its products are dramatically different than they were when our company was founded in 1966. This milestone gives us a chance to reflect on the highlights of days gone by.”

Classic cars enthusiasts would surely be loving this. Primarily this is because when cars get out of style and when the cars are no longer in production, auto companies start to stop producing stuff for such models. Good thing, there are still good sources of information and outdated parts and accessories like Oldsmobile restoration parts in the market. Companies like this make sure that old and classic vehicles are not entirely forgotten and these cars could still be alive and kicking.

There are many definitions as per what a classic car should be. However, one of the main things that make a car a classic is that it is one-of-a-kind and is not so common anymore. Looking back and reading on classic cars is just like reliving the days when these cars were still roaming the streets and roads. It also gives a chance for the new generation to get to know the kind of cars and vehicles that used to own the highways in cities and countries.

Listen to Your Customer – “Tell Me Something I Don’t Know”

“Listen to your customer. Change your product to meet the customers’ needs or change your market.” You have heard this from every business advisor in the business.

Kathleen Dahlberg (Founder of numerous companies and currently the CEO and Founder of oVention, a technology firm ensuring hard returns on technology) says that “entrepreneurs spend too much time creating their product and not enough time selling it. They must change the product to meet the demands and needs of the customer. If the customer doesn’t like it, it doesn’t matter what you think of it. They won’t buy it.” Great, what if the customer doesn’t know what s/he wants?

How do you get the right balance of what they want and what makes sense from a profit perspective? How do you know what they will want in the future? “This is tough stuff” says John Fox (President of Venture Marketing and author of The Marketing Playbook. Venture Marketing is a marketing consulting firm focusing on its client’s top line revenue)

Kent Nelson (CEO of HRH Illinois; formerly TJ Adams. HRH is the 8th largest insurance brokerage in the U.S.) recognized most of his competition (insurance brokerage) used the simple approach of shopping for expiration dates and quoting lower prices to find new business. That solved the customer’s cost issue, but only until the next broker came along with a lower price.

But the customer has many more issues than just cost. In response his commercial property and casualty business offered safety classes, introduced wellness classes, and provided blood screening to small businesses. The value added was obvious to the customer, and shopping price quickly evaporated. Customers no longer jumped to another insurance broker because HRH offered so much more. “Cross-selling” eliminated the price war, and everyone within HRH selling each of the services participated in the commission. Nelson’s customers didn’t know they wanted wellness classes and blood screens. But it has broadened their attitude toward their insurance broker and the value they offer.

Nelson has now expanded his brokerage service to include an HR outsourcing solution for small business (5 to 2500 employees). By introducing these different services, HRH has multiple “points of value” with prospects. It’s no longer just quoting premiums, but truly hassle free solutions in areas small businesses can’t afford to hire independently.

Ben Carnevale (Former President of Oxford International, a high growth Chicago based multinational corporation serving the OEM automotive industry) says, “Keep an open mind and recognize the opportunity provided by the relationship. By working hard to understand Chrysler and working closely in a ‘give and take’ relationship, we saw needs well ahead of our competition.” Oxford’s close communication with Chrysler allowed them to develop technology that solved problems. “We began combining elements that led to higher efficiency within Chrysler. We saw the need for automation and delivered the first automated plant of the 80s.” The result was a better, more competitive product for both Oxford and Chrysler.

And In The Beginning There Was Porsche

Well, not exactly. Porsche isn’t one of the oldest automakers in the world but they have certainly become on of the most prestigious and they have been for quite some time. So when did the company begin?

Some would say that the story begins when Max Hoffman started importing the Porsche to the United States, of course that would be an American point of view. I say the story of Porsche begins with the birth of its founder, Ferdinand Porsche who was born to a tinsmith in the village of Haffersdorf, Germany in 1875.

Ferdinand showed his genius at an early age, wiring his family’s home for electricity at the age of eighteen. He hadn’t yet displayed the incredibly disciplined engineering skills that he would eventually found a company on. Sometimes you will see the term “Doctor” added to his name, although his only formal education in technical engineering was as a part time student in Vienna, Austria.

Seven years later, at 25, he had begun designing automobiles with his first design accepted by a company in Vienna by the name of Lohner & Co. For the next two decades Ferdinand was an engineer with all of the big players of the day in the German automotive industry and was responsible for designing at least a dozen of the most important vehicles in automotive history, at least from a technical standpoint.

While working for the renowned Mercedes Benz, he was a developer of the most popular Mercedes models in history, the SSK. His temperamental attitude got him in trouble with the higher ups in Mercedes and he was released for not agreeing with their philosophies on engineering. He went out on his own and began a company he called Porsche A.G., which was engineering and consulting firm based in Stuttgart. One of his key employees was his young son, Ferry who was highly interested in racing cars and sports.

While working for the forerunner of Audi, then known as Auto Union, they developed the Front, which was the first front wheel drive car. Then they dazzled the company and the rest of the automotive world with their mid-engine Grand Prix racers and super charged V-12 and V-16 motors that won the majority of racing titles in Europe along with Mercedes for almost ten years.

Many people don’t realize that is was Ferdinand Porsche who engineered the design that would become the VW Beetle. He had created prototypes for NSU and Zundapp but became dissatisfied with their not moving on to build the designs so he allowed the German government to buy the plans. Afterwards, he directed the building of a factory to build the vehicle he called the Type 60, which became the Beetle.