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Why Social Media Is Important to Your Small Business

1: It finds your customers and builds clientele

Many of us use Social Media on a regular basis. We use it to stay on top of what’s trending, follow our favorite businesses, post our personal beliefs and so much more. I’d like to think of Social Media as the new “office water cooler” — People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.

Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.

Best way to promote your ideas on Social Media is by having your friends and family help you. They can share your business posts/pictures/videos on their accounts and your business will potentially be in the hands of hundreds of new customers. “Sharing is Caring”, Right?

2: It gives you an idea of what people are saying about you and your business

You can keep an eye on what people are saying about you and your business and respond to all posts, good and bad. You can use Google Alerts (www.Google.com/alerts) to see who is talking about you and your brand. On Google Alerts you can create “alerts” with keywords like your name, business name, etc. and when Google finds those in the search engine, they will email you the sites that match those keywords. This is a great way to see what people are saying about you across multiple Social Media Channels.

3: Allows you to get to know your audience and customers.

Social Media opens up the line of communication between business owners and millions of potential customers. Wow! Millions of people could possibly become your customers, that kind of marketing would have been hard to do in the offline world. Communication is key, this is how you will get to know who your customers are and why they fit into your target audience.

You will be able to generate a variety of content to market your products and services. When you are creating great content, your customers will take notice. They will start commenting and reaching out to you. This is your chance to interact with them, have a conversation in real time.

Your goal with content is to get a response from your customers, so you can build a relationship. You can create content such as polls, surveys, contests, videos, Live Q&A sessions, and so much more!

4: It’s an easy and natural way to get your name out there! It introduces your brand and builds awareness.

For the most part Social Media is FREE. What? Free Advertising/Marketing? Yep!! You should be on a variety of Social Channels and create and post engaging content. This will allow your customers to see exactly who you are and what your product / services do for them.

Your business is more accessible this way, think 24/7! People can find you at all times across Social Media. An accessible business means a more trustworthy business, meaning customers can start to build that relationship with you when they can find you.

• You can create customer testimonial videos and add them to YouTube, Facebook, Instagram, Pinterest and more.

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